Steve Irwin (The Crocodile Hunter) …an Absolutely Brilliant Marketer!
needed to first grab his audience by the eyeballs and get their attention.
A skilled showman and communicator, he could make the most mundane animals appear deadly and interesting. Captivating his audience by building suspense and tension that kept them riveted to his message.
With his hyper-animated presentation, colorful language (he introduced the world to his very Aussie catch phrase “Crikey”) and unwaveringly khaki wardrobe he created a consistent and memorable personal brand. He was his own, walking talking USP (unique selling proposition.)
While many wanabes and knock-offs tried to copy his adventurous style and antics none of them ever came close to matching his level of success. He was truly one of a kind.
The Crocodile Hunter was also a master at generating publicity and working the media. Probably the greatest ambassador to the world Australia has ever had. Steve Irwin regularly made the rounds on every major television show imaginable, from small local news stations to Letterman, Leno, Larry King and Oprah. He was a walking, talking news hook. A publicists dream!
Even when his actions stirred up controversy (who can forget