Search Engine Optimisation (SEO) and Common SEO Mistakes to Avoid
keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific keywords it returns your site in a high ranked position in that particular search engine.
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Unless you have set aside a huge marketing budget, then your website’s success will most probably rely on the amount of traffic you get via the major search engines. The most used search engine by far on the internet is Google, with around 60% of all searches going through it. The other 40% is made up by, Yahoo, MSN, AOL and Ask.
It is extremely important to get your website onto the major search engines and with over 25 billion web pages currently indexed by Google, how can you make certain people will find your website? There are several techniques that you can apply to your website to improve the ranking position of your website in the search engine results page. Generally there are two ways of splitting up the technique process, one technique is internal optimisation of your website and the other is external optimisation.
Internal optimisation of your website is basically changing your actual website like keywords, titles, adding new rich content and creating new pages. While External optimisation does not involve changing anything on your website, rather it involves techniques like placing links on other websites that point back to your website and even article writing.
For your website to do well in the search engines you must apply both internal and external optimisation to your website.
The 10 worst SEO Mistakes
It is great to know how to rank well in all major search engines, but avoiding the following mistakes is a must no matter the cost;
1. Using Javascript for your navigation
Javascript is not used by Google and if your site navigation relies on it to work, the pages that your site navigation points to wont be picked up by Google. Avoid DHTML Drop Down Menus, go for a more search engine friendly alternative.
2. Making your whole website from Flash