My Blog

20Mar, 2023

Video Marketing is Key to Your Digital Marketing Plans

Over the last 6 months, we have designed, produced and delivered a variety of innovative and stunning marketing videos for our business clients to assist them in boosting their sales of products and services.
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Video for Marketing is the fastest growing online advertising format. The pace of growth for online video is expected to continue to rise and to reach around 40% for 2010. Video marketing has been gaining popularity in all aspects of marketing; almost all of the successful marketers online are using video in some form or another. So why are agencies moving so hard and fast to online video marketing? Well, why do ad agencies and Marketers keep doing anything? Because it’s working very well!

Video Marketing is now used in many different ways and the possibilities are continuing to grow for any type of business. Whatever you are selling, be it a consumer product, dream holidays, a car or even professional services, videos are being used to market all of these products. As online consumers we are used to expecting to see something visual as an aid to the buying process. The concept of using videos in any type of marketing has become a necessity in order to sell goods or service.

Video Marketing is getting more popular as more and more new product launches and “how to guides” come out using video as their primary mode of selling and promoting new products and services. Video marketing can be used to build anticipation by showing a new video each day for two or even three weeks prior to a new product being introduced. Marketing Videos have now become an integral part of the new digital economy and digital marketing online.

20Mar, 2023

Spreading the World Via Digital Marketing

The world is getting flatter as most opportunities are becoming more and more global – and in terms of this there is nothing flatter than digital marketing! People truly are equal when it comes to companies that focus on internet marketing – it is very much possible for a person in the Philippines to be working for a person in Romania headed by a person in Mexico working harmoniously! And in this very scenario, this team could be promoting a website that is based in the U.K. – supplying products to the U.S. Get the picture? Digital marketing has made it possible to do so many things with advertising that was thought impossible in the past.
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Cell phone marketing, for instance, is getting in touch with the individual with light speed efficiency! Programs like the Local Mobile Monopoly bonus, for instance, help with this. Can you imagine having your product on a text message sent to thousands of users? Or how about sending a text message that can prompt a discount if you own a retail store in case you want a public relations campaign? Cell phone marketing,arguably, is doing this without flinching and is creating its own niche in the market of digital marketing. How has this made opportunities flat? Well cell phone marketing may not have flattened the world like internet marketing, but it does do so on a local level. If you live in a city and you want to reach all the residents of the area, cell phone marketing would be ideal.

Now for internet marketing – yes the giant that has literally swept the world off its feet and revolutionized the very idea of advertising. Programs like Launch Jacking help with this by creating a multifaceted attack on making a company or entity more visible online. A single program could utilize different strategies such as pinging, bookmarking, social networks, search engine optimization, advocacy – all with the aim of generating more traffic and therefore, more business for the website! Internet marketing is still one of the most stable and most profitable niches in the world. If you don’t believe that, look at the value of social networking sites and see that this is indeed quite true.

20Mar, 2023

Digital Marketing – 4 Often Unasked Questions to Avoid Disastrous Agency Partnerships

18Mar, 2023

The Different Areas Of Specialization Of Digital Marketing Firms

8Mar, 2023

The Gold Parties

The economic recession has determined people to look for new methods of making money. Most of them, have decided to sell their goods by organizing garage sales, while some of them have pawned their jewelry. Today there is a better way to profitably resell your gold jewelry and win more money than you would normally do from a regular sale: gold parties.

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This will come as a surprise, but in times of recession, the only product that seems not to be affected by market fluctuation is gold. Buying and selling precious metal is a profitable investment because the prices are expected to grow considerately once the troubled period is over. Gold bars and coins may be bought anywhere on the market from specialized dealers, but now, these parties enable people who don’t usually do business with gold to make money out of their jewelry.

Anybody can become the host of a gold party. It’s really simple; all you have to do is gather your friends or relatives at the same table with a gold investor. The guests will discuss the value of their gold accessories with the buyer and negotiate a final price which will hopefully satisfy everyone.

The buyer will examine the surface of the objects and subject them to various tests in order to determine whether they are genuine or not. Each gold investor has its own methods of testing metals, but the safest ones remain acid and magnet tests. Guests are advised, on the other hand, to separately evaluate their jewelry before the gold party in order to make sure that the price they are being offered is correct.

The buyer, in return, wins money by selling the gold adornments to the refinery; however the majority of these investors have their own gold bars where they melt the jewelry and transform them in bullion. In order to make sure that he will be able to cover all the exp

8Mar, 2023

Gold Coins Every Collector Should Own

Gold coins signify opulence, and with good reason. Gold is perhaps one of the most easily recognized precious metals. Long before the age of credit cards or even paper currency, it was gold that symbolized wealth, and in effect, power. In fact, this metal is so valuable that most experts agree that the most expensive gold coin ever purchased was worth about eight million dollars!

And while their monetary worth is by all means notable, there’s something more that draws collectors around the world to gold coins. These unmistakably alluring pieces commemorate meaningful moments and figures throughout history. They connect us to rich, diverse cultures and help to narrate our collective stories. So while building a gold coin collection can be superficially valuable, the appeal runs far deeper.

People have been collecting coins since the Middle Ages. During this era, there was an important shift in perspective. People started noticing the art, the craftsmanship and the tremendous historical significance of coins. If you’re interested in taking up this age-old hobby, or are perhaps expanding your current collection, read on to learn about some gold coins that deserve your attention.

World Gold Coins

Nearly every collector prides herself on owning the very first of a kind. That’s why the Israel Tower of David 1oz. Gold Bullion Coin is so special. With a limited mintage of only 3,600 coins around the entire world, this striking coin is quite rare and valuable to serious coin buffs. The face features the beautiful Lion of Megiddo, an image derived from an authentic 8th century BC seal in the ancient Jordan Valley. On the reverse, you’ll discover a stunning depiction of the Tower of David as it appeared from the Old City of Jerusalem. This piece is so unique, in fact, that it’s the very first gold bullion coin to be issued by the Bank of Israel, and will never be minted again.

World coin lovers would also be remiss to overlook the 2010 South Africa Krugerrand, a piece with a somewhat controversial history. This rare 1oz coin made its debut in 1967, when it symbolized the massive amounts of gold being extracted from Johannesburg mines. Private ownership of the Krugerrand was actually prohibited until the Apartheid ended in 1994. This coin is linked to a momentous period of history, and was also the worlds very first to be struck in 91.7 percent pure gold.

7Mar, 2023

What Do You Know About the Krugerrand Gold Coins?

Understanding the gold market is very important. Many investors run to this shelter when there are problems in the financial world. In times gone by, people have chosen to invest in gold or procure gold pieces. When Hitler and Napoleon were causing unrest and creating unrest for many people in Europe and around the world. People would flee but ensure that they had their gold and jewellery pieces. They would trade these out for the basic amenities that they needed, and use it to build back a new life somewhere else.

Gold coins are a favourite of many. It is used many years ago to pay peoples wages. Especially the soldiers, who would travel to place like Africa, were it was mined. Many such soldiers made their fortunes this way. As gold has great value all over the world. Throughout time the American Eagle and Krugerrand gold pieces came about. Now, the American Eagle has different values and quantities or purity of gold. It is one of the pricier gold coins. The Krugerrand coin is a low premium and more affordable one. The Krugerrand is often sold at a premium or mark-up, because it is compared to the American Eagle, which has dominated the market since its introduction. The discounted price may vary in different markets but generally it is anywhere upwards of fifteen dollars less.

The Krugerrand gold coinage comes out of the Republic of South Africa. America had given back the right to its citizens to own gold in 1974. There well over fifty million Krugerrands that were sold back then. In those times, Russia was causing great economic turmoil with their attempts at causing a war in Afghanistan. Because Afghanistan had oil fields close by, of which oil is exported globally; people were preparing for the worse. When times get difficult and finances are threatened, people turn to gold; so about half of those African Krugerrands were sold into the United States.

24Feb, 2023

How To Grow Your Business Safely

As a business owner you are always looking for ways to grow your business, and as you begin to increase sales and sense new opportunities it is not unusual for your thoughts to turn to expansion. But unplanned expansion can be as dangerous to your business as no growth at all.

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Fast growth can destabilize a business giving its owners a false sense of security while the additional sales volumes can eat up more working capital than expected.

If you are aiming for business expansion, keep these things in mind.

Watch Your Overheads

The biggest danger in running a business expansion program is the loss of profit that comes from uncontrolled spending when you are just too busy to keep track of what is happening. Overhead expenses that were under control in the stable business situation can grow rapidly to cover the extra expenses associated with a bigger scale of operations – transport, inventory, rental on larger storage space, and all the rest will eat into your working capital levels if not watched closely.

Track Your Profit Margins

You would normally expect that you can increase sales volumes and achieve the same profit margin, or even better since overheads will be spread across a greater amount of sales income and because the cost of goods goes down as you buy in greater quantities But this is not always the case. Additional sales often come with unanticipated costs and reduced efficiencies that can actually decrease your margins. You need to regularly track your profit margins to see if you are really growing or just running faster to stay in the same place.

23Feb, 2023

Limited Liability Company Formation

Limited liability company formation is the process required for creating an LLC in a state. Every state has its own set of requirements for what is necessary to establish one of these legal entities.
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The first step is to come up with a name. Legally, every state generally will not allow you to use a name that is already registered with the state. These names include not just other LLC entities but corporations, partnerships, and sometimes even state filed DBA registrations. Spend the right amount of time coming up with a good name for your company and then check with the state to see if it is available for use as a limited liability company name. If you are using a reputable formation company, they will check and ensure name availability as part of the filing.

The next step is to decide whether you will serve as the registered agent of the company or whether you want to retain a lawyer or a registered agent service. If you are really cash strapped, then you can serve in this role as long as you have a permanent physical address in the state of formation where officially delivered documents (e.g., personal couriers) can be accepted and sign for during business hours. However, the better choice is to retain a good national registered agent services company to handle this for you and your business. This not only takes away the stress of compliance but also keeps your name off the publicly available registered office records. Many marketers tap this database and send a lot of junk mail.

All states require an acceptable name and a registered agent. Each state differs in what other information, if any, it requires as part of a limited liability company formation filing. It is important to check with the corporation agency in our state for the list of mandatory disclosures and the required formatting of the filing documents. Some states require the disclosure of members while others want a business purpose and principal office address. Every state allows for additional provisions to be included if desired by the company. For example, many companies want to include an indemnity provision to confirm protection of officers and managers.

Finally, the payment of a filing fee is part of every formation process. Fees can be confusing in certain states. This is because there is a standard fee and then potential add on fees. Add on fees usually are for faster processing. Processing time is very important. Some of the more popular states like California and Delaware have extremely long processing times if you just submit the standard filing. However, for a minimal expedite fee, you can get your LLC formed in just one or two business days.

You do not want to conduct any business or enter into any contracts until your limited liability company has been completely formed and a certificate of existence has been issued by the state. Why? Because your personal liability protection is based on the existence of a fully compliant legal entity. In addition, it is a nightmare to start conducting business in your own personal name and then trying to properly transfer such activity into an LLC that has been formed after the fact. It is done all the time as it is always better t

21Feb, 2023

How To Write A Blog Post That Is Reader-Friendly

Do you know how to write a blog post? Perhaps. But most people get it wrong and wonder why they fail online. There are millions of blogs online and your blog is just another blog unless you have something unique to bring to the table.

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Most bloggers will slap up a block of poorly formatted text in hopes of getting a subscriber or making a sale.

Staring down a post that looks like a thesis paper makes me break out in hives! The written word is the most powerful form of communication on the internet, but you have to make it reader-friendly.

Like a gourmet meal that was prepared with loving care and is pleasing to the eye, the same should hold true for your blog posts.

Here are a few helpful tips for creating a reader-friendly, well-written blog post:

1. Your Title Is Everything!

Which one grabs you:

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or

B. Grab My Proven Traffic Strategies To Drive Tons Of Traffic To YOUR Website!

Your title is the first thing people are going to see when they visit your blog. Put out the welcome mat! Write enticing post titles that will make your visitors want to know more!

Use a title that will grab your reader’s interest and make them want to continue on. Your title should lead them into what the post is about. The biggest mistake you can make with a blog post is write a juicy, eye-catching blog post title and then give them dribble in the blog post body.

That’s like someone promising you a frosty mug of icy cold beer and getting a glass of warm brew with no head.

You must deliver on your promise in your post.

2. The Long and Short of It

Do you know how to write a blog post that gets read? Here’s a secret – use shorter blog titles! Readers tend to skim and if you present them with a long, drawn out blog post title, they may lose interest. Shorter titles generally have more impact. Sometimes, however, your title will need to be longer to get your point across. If that’s the case, get to the punch early in your headline.

For example:

a. I Want To Share Some of My Secrets For Keyword Research

or

b. Juicy Hidden Keyword Research Secrets Revealed!

See the difference?

3. Break Up Those Paragraphs!