Mobilising Games to Go Global: Internationalisation and Localisation
warming. ‘Colonisation’ and ‘Super-power’ may actually have become dirty words in these days when global harmony and fair play are the mantras for our planet’s survival.
However, in the last few years, there has been a new power entity slowly but steadily rising on the horizon: Enter the APP Store Super Power!
In 2014, Japan and South Korea made huge strides and surpassed the USA by revenue on Google Play. Reports put China at #3 by revenue on the Apple App store. South East Asia is a HUGE emerging market- Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam account for almost all the game revenue in this area of the planet.
What is the takeaway from all this?
1. Language is no barrier.
2. The appeal of gaming and mobile gaming is a worldwide phenomenon.
3. Big bucks are involved and this means cutthroat competition and planning in minute detail to drive successful apps and games.
4. Game and app internationalization and localisation drive mobility in apps and games.
5. Not least of all, the quest of humans for easy entertainment is now quite literally in the palms of the hands- holding the mobile phone. Never has the opposable thumb been put to such vigorous use.
The game must go on!
A stationary stone gathers moss
The driving force behind any business is profit. The gaming world is no different. T