people have entire collections of custom shirts that they’ve collected over the years, making a unique and wearable design can help your brand travel and be recognized in the community. Your brand doesn’t simply have to be featured on a plain white tee. You can make your impact stronger when people actually want to wear your shirt in public.

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Consider the music industry. Nothing is more ubiquitous than the band t-shirt. Bands create unique designs that feature their band name. It’s not simply a brand; it’s a work of art. It’s also a product that they sell a significant volume of when they are on tour. People want to own them. People want to wear them. This is something that can translate well for your company as well. It doesn’t matter if you’re a plumber, a restaurant owner, or an IT consulting firm. Anyone can take advantage of good design.

How do you go about making your brand “cool enough” to wear? Sure, people appreciate the free tee as a promotional giveaway but many t-shirts only see the light of day during home improvement projects or act as pajama wear. What you need to accomplish is a sense of design. Skip the slogan. Skip the phone number. Make your logo memorable. If you have a strong established logo, here are a couple ways to help it stand out.

One way to accomplish this is through a vintage design. Vintage t-shirt styles have stood the test of time for over a decade. It also doesn’t require you to alter your brand or logo all that much. The classic look on a comfortable tee will be a lot more appealing than your average white t-shirt with a colorful logo. Customized shirts with a vintage feel will he