Concierge Medicine: Why An Unfair Competitive Advantage Is The Secret To Enrollment
Standing out from the competition is as important for physicians who run concierge medicine practices as it is for any service or product on the market. If you want to succeed and not only grow a profitable patient panel and retain
You need to get meaningful. You need to drill deep. You need to find out what is really important to your market. Then you need to provide it better than anyone else.
For many practices, that means developing a radically new way of thinking about the business. It means not taking things for granted and finding ways that attract profitable patients who are likely to stick around.
You need to nurture, grow and retain a profitable patient panel. That means patients who are willing and able to pay your fees or monthly subscription, who like and value the services you offer, and are willing to stay with you for a long period of time because you fulfill their expectations.
You can opt to grow a large patient panel and hope that it pays the bills without causing you too much stress and overwork, or you can build a smaller, more profitable panel that is loyal to your practice and happy to pay for the service.
To do this you need what marketers call an unfair competitive advantage. This characteristic of your business sets you apart from the other concierge medicine practices around you. It’s the reason why patients are more likely to choose you over others. It’s the reason you will retain patients over a long period of time and build a profitable practice.
It’s the reason why your practice and not