Setting up your web pages for search engine marketing success
code of a Web page, at the top of a Web browser page, and in bookmark descriptions.
The title tag is currently the most heavily weighted text in terms of search engine ranking. When ranking search results, all search engines look at the text in title tags to determine the relevancy of a page’s content to a given search. It is therefore critical to have well-chosen keywords and phrases that describe your firm and practice within your title tags.
Text in title tags also appears to Internet users in their search engine results, as highlighted, hyperlinks to Web pages. Well-chosen keywords and phrases in title tags provide clues for a user who is deciding whether or not to visit a web site that has appeared on a search engine’s results page. Thus, the text in title tags not only helps a search engine rank a Web site in its index, but also serves as a “call to action” to a Web site’s target audience.
It is important that title tag keywords and phrases also be placed between the <body></body> tags of a page. If specific words are found only in the title tag, some search engines will see this as “keyword-stuffing” (essentially spamming), will give little weight to the words in the title tags, and may not even index your page. In no case should you simply try to stuff keywords into your content for the benefit of search engine spiders.