Do you know how to write a blog post? Perhaps. But most people get it wrong and wonder why they fail online. There are millions of blogs online and your blog is just another blog unless you have something unique to bring to the table.

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Most bloggers will slap up a block of poorly formatted text in hopes of getting a subscriber or making a sale.

Staring down a post that looks like a thesis paper makes me break out in hives! The written word is the most powerful form of communication on the internet, but you have to make it reader-friendly.

Like a gourmet meal that was prepared with loving care and is pleasing to the eye, the same should hold true for your blog posts.

Here are a few helpful tips for creating a reader-friendly, well-written blog post:

1. Your Title Is Everything!

Which one grabs you:

A. Get My Traffic Report Free – Sign Up Here

or

B. Grab My Proven Traffic Strategies To Drive Tons Of Traffic To YOUR Website!

Your title is the first thing people are going to see when they visit your blog. Put out the welcome mat! Write enticing post titles that will make your visitors want to know more!

Use a title that will grab your reader’s interest and make them want to continue on. Your title should lead them into what the post is about. The biggest mistake you can make with a blog post is write a juicy, eye-catching blog post title and then give them dribble in the blog post body.

That’s like someone promising you a frosty mug of icy cold beer and getting a glass of warm brew with no head.

You must deliver on your promise in your post.

2. The Long and Short of It

Do you know how to write a blog post that gets read? Here’s a secret – use shorter blog titles! Readers tend to skim and if you present them with a long, drawn out blog post title, they may lose interest. Shorter titles generally have more impact. Sometimes, however, your title will need to be longer to get your point across. If that’s the case, get to the punch early in your headline.

For example:

a. I Want To Share Some of My Secrets For Keyword Research

or

b. Juicy Hidden Keyword Research Secrets Revealed!

See the difference?

3. Break Up Those Paragraphs!